Statista estimates that there are about 244.5 million email users in the country. These statistics underline the invaluable nature of email as a mass communication tool. As a parish, you can leverage the email penetration to communicate effectively to your parishioners. The right email platform for your Catholic church should also enable easy sharing of bulk emails to the faithful at a go. In addition, it should make parishioners and target groups feel that the information is from trusted sources.
Here are some of the top email platforms to consider:
MailChimp allows you to target the church officials, managers, congregants, and groups with essential messages to create a personalized experience. It also offers beautifully designed campaigns and powerful data analysis approach that can help the church management customize and send church messages to the target audience. The web-based application works in most web browsers, and thus you won’t need to download or install any software. Additionally, the platform comes with easy to drag and drop email builder, segmentation of contacts into the group, simple tracking, and autoresponders. Once the parish has created a Mailchimp account, you will receive set up details that automatically generate up-to-date contacts of your audiences for seamless communication. The platform also allows you to keep adding contacts when need be.
iContactis a user-friendly platform ideal for parish communications. The platform allows you to create, send and track professional looking email campaigns. It also features an intuitive dashboard that helps you visualize your marketing efforts and navigate the platform with ease.
Additionally, iContact has an easy to use Drag and Drop editor that helps you create mobile responsive emails. They also provide professional layouts and templates for you to use.
You can also use the automation and landing page features to build your subscriber list and send the right message, to the right person, at the right time!
Further, the platform automatically deletes duplicate contacts, saving you the time of having to go through thousands of faithful’s addresses to check whether they are duplicates.
You are fully supported by iContact’s amazing customer support team that is available via phone, email, and chat.
They also offer non-profit and annual discounts.
The Constant Constant email platform features an easy to use editor, tracking, and reporting functionalities. The platform also enables you to segment congregants based on various criteria such as age and send customized sermons that appeal to them. The tool also features a Constant Contact’s analytical tool that gives you details of visitors’ metrics in real-time.
Additionally, each account comes with social media sharing tools, Facebook ads integration, list segmentation, and free image library. Other features worth noting include email automation features, online donation feature, and a subject line A/B testing.
In a nutshell, an effective email platform can revamp your parish’s communication efforts, helping you reach more parishioners and spread the gospel of Jesus Christ further. While at it, pick a platform with a user-friendly interface that can share bulk emails with ease. While our list isn’t exhaustive, it is an ideal place to start as you choose the best email platform for your parish.